Small files, clear choices.

Essential

Essential storage keeps the site and your form session working. It does not create advertising audiences.

Anonymous first-party measurement

The site records pseudonymous page and funnel events such as form starts, completed steps, engagement and confirmed submissions. The event layer uses a per-tab session ID and limited UTM campaign fields and excludes direct lead data, form values, keystrokes and Meta identifiers.

Marketing and advertising

Meta Pixel, Meta Conversions API, SiteBehaviour session replay and heatmaps, fbp, fbc and retargeting are separate and only start after an explicit marketing choice. You can change that choice from the preferences prompt. A prepared email fallback is form intent, not a confirmed lead.

Retention

The requested v1 event layer currently has no automatic deletion job. That unlimited pseudonymous retention is an explicit product choice and must be reviewed against applicable AVG and EDPB requirements before production launch. Direct enquiry data and advertising identifiers are not part of that retention choice.

For the wider data-use explanation, read the privacy page.

Last updated: 25 August 2026